Objective Reporting
A page full of numbers is not information. Without the proper context, it can be difficult to measure your performance. We constantly monitor our clients metrics to make sure they remain on the path to success. As we like to say, “the truth is in results.”
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The 31 inch yard stick
about 6 years ago - No comments
Periodically, we receive an email or a phone call from an ISM wanting to know how to increase their closing ratio from 30% to 40%. I often have to bite my lip in order to prevent myself from laughing hysterically. Invariably, I start to ask how that dealership is measuring its closing ratio. However, as…
Why Ask Why?
about 7 years ago - No comments
Originally posted 9/7/2010 on DrivingSales.com I bought a book a short time ago, and at the top it said: “Ignore this book at your own peril.” The quote is from the best selling author, entrepreneur, and Marvel Superhero Candidate, Seth Godin. Having read most of Godin’s books, I immediately bought the book he was endorsing.…
